PRIVACY

PRIVACY POLICY

Last updated: October 9, 2026

ERC Fitness LLC d/b/a Body Politik (“Body Politik,” “we,” “us”) respects your privacy. This Privacy Policy explains what personal information we collect when you: visit www.body-politik.com, our mobile app, or our online booking and purchase tools (together, the “Website”); when you communicate with us by email, text message, phone, social media, or other electronic means; and when you interact with us offline, including at any Body Politik studio or event (together with the Website, our “Services”). It also explains how we use and share that information, how we protect it, and the choices you have. This Privacy Policy is part of our Website Terms of Use.

This Privacy Policy does not apply to information collected by third parties, even when you reach them through us. That includes ClassPass and other booking partners, social media platforms, and websites linked from our Website. Their own privacy policies govern, and Body Politik is not responsible for their content, policies, or practices

By using our Website or Services, creating an account, booking a class, or communicating with us, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. That includes the use of cookies, pixels, and similar tracking technologies by us and our partners, as described herein. You also represent that you are at least 18, or are a minor participating with a parent’s or legal guardian’s consent as described herein. If you do not agree, please do not use our Website or Services.

Information We Collect

We collect information directly from you, automatically when you use the Website, and from third parties. Our booking, account, and payment functions are hosted by our service provider, Mariana Tek, which collects and stores much of this information for us. 

• Information you give us: your name, email, phone number, mailing address, date of birth, emergency contact, signature, account login (login and password), and the content of your communications with us; payment card and billing information (processed and stored by our payment providers, not by us directly); and information you choose to share about injuries, medical conditions, pregnancy, or physical limitations so our instructors can modify your workout.

• Information from your visits and bookings: classes booked and attended, purchases (including retail), membership status, check-in records, signed waivers and agreements, incident reports, and communications with us.

• Information from third parties: if you book through a partner such as ClassPass, we receive your name, contact information, and booking details from that partner. We may also receive information you make publicly available, such as when you tag or mention Body Politik on social media.

• Photos, video, and security footage. We collect photos or video taken at classes and events (our Client Agreement explains how we use them in marketing and how to opt out). We also collect footage from security cameras in common areas of our studios. We do not place cameras in restrooms or changing areas.

• Information collected automatically: see below

COOKIES, PIXELS, AND SIMILAR TECHNOLOGIES

When you use the Website or open our emails, we, our service providers, and our advertising and analytics partners automatically collect information using:

• Cookies: small files stored by your browser that recognize your device, keep you logged in, remember your preferences, and record how you use the Website.

• Pixels and web beacons: small pieces of code on our Website and in our emails. They tell us and our partners when a page is viewed, a button is clicked, a booking or purchase is made, or an email is opened.

• Log and device information: IP address, browser type, operating system, device identifiers, referring and exit pages, pages viewed, links clicked, approximate location, and access times.

We currently use Google Analytics (https://policies.google.com/technologies/partner-sites), the Meta Pixel, and Mariana Tek’s analytics tools. These partners may collect information about your activity on our Website over time and across other websites. They may use it under their own privacy policies, including to show you Body Politik ads on other websites and social media. By using our Website, you consent to this collection, including by these third parties. You can manage it as described herein.

How We Use Information

We use personal information to: create and manage your account; book classes and process purchases, memberships, and recurring payments; keep you safe in class and let instructors modify exercises; maintain waiver, attendance, and incident records; respond to questions and resolve billing disputes; send transactional messages about your bookings and account; send marketing emails and texts if you have not opted out (or, for texts, where you have opted in); personalize your experience and show you content and offers relevant to your interests, including on third-party websites and social media; improve our classes, website, and services; and comply with law and protect our rights; detect and prevent fraud, chargebacks, account misuse, and other illegal activity; enforce our Liability Waiver, Client Agreement, and other terms, and defend against claims; create de-identified or aggregated information, which we may use for any lawful purpose; and and comply with law, respond to legal process, and protect our rights.

How We Share Information

We do not sell your personal information for money, and we do not share it with third parties for their own direct marketing. We share it only as follows:

• Service providers who operate our business for us, including our booking and studio-management platform (Mariana Tek), payment processors, email and text-messaging providers, website hosting, and analytics providers. We require them by contract to keep it confidential and use it only to provide services to us. If we learn that a service provider is misusing personal information, we will take reasonable steps to stop or correct it.

• Advertising and analytics partners, through the cookies and pixels described herein, to measure and improve our advertising. You can limit this using the choices as described below.

• Booking partners such as ClassPass, to confirm and manage bookings made through them.

• Legal and safety when we believe a good faith disclosure is required by law, to: respond to subpoenas, court orders, or other legal process or government requests; to protect the safety of our clients and team; to enforce our agreements; to detect and prevent fraud; or in connection with an insurance claim or dispute.

• Business transfers, in connection with a sale, merger, reorganization, or financing of our business. In that case your information may be transferred as a business asset, subject to this Privacy Policy.

HEALTH AND SAFETY INFORMATION

If you share information about injuries, medical conditions, pregnancy, or physical limitations, we use it only for your safety: to let your instructor modify exercises and to respond in an emergency. We share it only:

• with instructors and staff who need it for that purpose;

• with emergency medical personnel if you are injured or have a medical emergency;

• with our insurers and legal counsel in connection with an incident or claim;

• and as required by law.

We never share it with advertising partners or use it for marketing. Body Politik is not a healthcare provider, and this information is not “protected health information” under HIPAA, but we treat it as confidential.

Text Messages and Email

Text messages. If you provide your phone number and opt in, you agree to receive recurring automated marketing, booking, and account-related text messages from Body Politik at that number. Consent is not a condition of any purchase. Message frequency varies, and message and data rates may apply. Reply STOP to opt out or HELP for help. We do not share your phone number or text-messaging opt-in with any third party for their own marketing purposes. We share them only with the vendors that help us deliver our messages.

Email. You can unsubscribe from marketing emails using the link in any marketing email or by emailing us. You will still receive transactional emails about your bookings, purchases, account, and updates to our terms and policies. Our marketing emails will identify Body Politik as the sender, include our physical address, and honor unsubscribe requests promptly.

Children and Minors

Our website is not directed to children under 13, and we do not knowingly collect personal information online from children under 13. Minors may participate in classes only as described in our Client Agreement, with a parent or guardian’s consent. When a minor participates:

• the account and all consents belong to the parent or guardian;

• we collect only the information needed to provide the class safely, such as name, age, emergency contact, and any health information the parent provides;

• and we do not send marketing directly to minors.

If we learn that we collected personal information online from a child under 13 without parental consent, we will delete it. Parents and guardians may contact us to review or delete their child’s information.

Data Security, Breach Notification and Retention

We use reasonable administrative, technical, and physical safeguards to protect personal information and require our service providers to do the same. Payment card data is processed and stored by our payment providers through MarianaTek, and we do not store full card numbers ourselves. However, no website, system, or transmission is completely secure, and we cannot guarantee the security of your information. You are responsible for keeping your account password confidential and for activity on your account. Please notify us promptly if you believe your account has been compromised. If we learn of a security breach affecting your personal information, we will notify you as required by applicable law, including Arizona’s data breach notification law.

We keep personal information as long as your account is active and as needed for the purposes above, including keeping signed waivers, incident reports, and agreements and transaction records for as long as needed for legal, tax, insurance, and dispute purposes. That can include the full statute of limitations period, which for a minor’s claims may run for years after the minor turns 18. We may keep information longer if we reasonably anticipate a claim or dispute. When information is no longer needed, we will delete or de-identify it, and we may keep and use de-identified or aggregated information indefinitely.

Your Choices

• Marketing emails: use the unsubscribe link in any marketing email. You will still receive transactional messages about your bookings, purchases, and account.

• Text messages: reply STOP to any text to opt out.

• Cookies: use our cookie banner or your browser settings to manage cookies, though blocking some cookies may affect how the Website works. You can also use the Google Analytics opt-out add-on and the ad settings on social media platforms and industry opt-out tools. Our website does not currently respond to browser “Do Not Track” signals.

• Access, correction, and deletion: you may ask to see, correct, delete, or limit certain uses of the personal information we hold about you, or withdraw consent you previously gave, by emailing info@body-politik.com You can also update your account information directly in your account. 

• We may keep information we are required or permitted by law to keep, including signed waivers and transaction records.

Changes and Contact

We may update this Privacy Policy and will post the updated version with a new “Last updated” date. If we make material changes, we will also notify you by email, in-app message, or a notice in our booking confirmations, with a brief summary of what changed. Your continued use of the Website or Services after the update takes effect means you accept the updated Privacy Policy. 

Questions? Contact us at info@body-politik.com or ERC Fitness LLC d/b/a Body Politik, 8870 N 90th Street, Suite 106, Scottsdale, AZ 85258.